Small business lead generation doesn’t have to be a daunting task. You have an excellent product, your service is unlike any that many people will find in your type of business, and many people have an interest in what you do, but they just aren’t making the buy. This is where small business lead generation can help you out in gaining the interest of the prospects and turning them into customers.
Sometimes small business lead generation involves giving a little in order to receive a lot. A good example of this is doing something like offering a free guide to a particular service your business specializes in order to get the attention of potential customers. Anytime the word ‘free’ is thrown out there, you get the attention of all sorts of people. In turn, you are gaining leads and from those leads you gain customers.
Your small business lead generation strategy may also be something like offering a free download on your website (games, software) if visitors register their name and contact information on your site. If you can’t do downloads, you can give free gifts and do a “while supplies last” type of promotion to deter freebie hunters who have no interest in your business at all and just want the free gift. That is something you must be careful of when using this as a small business lead generation strategy. It works, but don’t be surprised if some of your freebies are gobbled up by those who have made it a career to post your site on the net as being a ‘freebie’ site. It is true that you may generate leads since freebie hunters need certain products and services too, but be aware that this does occur and use your best judgment since giving away free stuff is a very good small business lead generation tactic.
Another great tool in small business lead generation is once you have the leads, create a print newsletter in your store or an e-mail newsletter for those who have registered on your site. Keeping your current and potential customers up-to-date on your products and services is a great way to keep the same customers coming back over and over and that means they will tell their friends. The best small business lead generation strategy is when your current or potential customers see something in your newsletter that prompts them to call their friends and say “You know that such and such you were looking for? Well, XYZ Company has it and they have a great price on it.”
Through small business lead generation you are building relationships, retaining relationships, and opening yourself up to a whole new world of marketing strategies. And don’t forget, you want to do these things so that people will tell their friends and keep the word of mouth domino effect going strong. That is going to be the best small business lead generation you will ever find, but you have to give the dominoes a little push in the right direction first.