If you are a small business owner, I hope you have a website. Even if that small business of yours deals with local clients and customers, an online website can go a long way. In fact, many internet users even like to research local businesses online first. So lets say that you get yourself a website and you do some marketing. Great; you are on the right track. But there is one more thing I’d like you to do. I’d like you to go out and find some small business sales leads. These leads are what will connect you with your targeted market. Whether you contact them via email or phone, you can point them in the direction of that online website of yours.
Now, it is a good idea to find some small business sales leads. What you do is search for leads or people who are interested in what you have for sale. You find them and make contact. Whether this contact is over-the-phone or via email, your goal is to entice them to become a customer. You can provide a link to your online store, discuss some of the products or services you sell, and even offer a promotional discount “just for them.”
Making contact with a potential customer you found for your small business is the easiest part. It is finding that potential customer online that can be the hard part. The good news is that it doesn’t have to be very hard. Here are some helpful tips for you:
Examine Online Classified Websites: Since you are a business that has a product or a service to sell, you want to find individuals who advertise online that they want it. You might wonder if someone is looking for a new dining room table (which you sell) why don’t they just search the internet looking for one? I’ll tell you; because it is much easier to just make a post and hope that someone (just like you) comes along to say “I got one for sale.” Buyers don’t want to spend hours on a computer searching when they don’t have to.
Search with Good Phrases: The tricky part about searching online classifieds and other similar sites for small business leads is that you are going to get mixed results. This is just something you have to make do with. So lets say back to that dinning room table, if you do a search with the phrase “kitchen table,” you are going to find a mixture if people looking to buy and people trying to sell theirs. You are looking for the buyers, so find these.
In short, you don’t need to pay a professional to generate small business leads for you. It is easy for you to do it yourself. Best of all, you know that you are getting the best results because you are 100% in control of the searching, the finding, the deciding, and the making contact.